Why reward your customers?

 
  • Encourage word of mouth referrals
  • Promote business
  • Gain a competitive edge
 

Card Management Projects

 
For over a decade, the ICP network has worked on many Card Management Projects, including:
  • Analyzing competitors
  • Analyzing market data or pricing
  • Conducting market research
  • Conducting strategic analysis of markets/products
  • Creating advertising & promotional programs
  • Creating product strategies
  • Data Capturing
  • Developing direct mail Control Clusters
  • Developing/implementing business plans
  • Developing/implementing collateral
  • Developing/implementing communications plans
  • Developing/implementing marketing programs
  • Developing/implementing online marketing programs
  • Developing/implementing public relations programs
  • Employee Behavior
  • Entering a new market
  • Evaluating customer service or call/contact center operations
  • Launching a new product
  • Speaking at national forums as industry experts
  • Undertaking extensive list audit reviews
  • Web site evaluations

ICP Focus

ICP builds the very best turnkey-customized solutions, we engage that’s how we measure our success. Our business model confirms our faith, enthusiasm and the effectiveness of our platform: Our philosophy is simple: creativity, effectiveness and forging true partnerships!

Survival of the fittest:

ICP's strategy revolves around getting closer to consumers, engendering conversations, mastering the context of the marketing messages, making better use of consumer data and insight, and building new and more collaborative relationships across the value chain.

Bottom Line:

You can strongly influence decision making with your presence and your brand name will influence these technologies in the eye of consumers and potential partners!
ICP will contribute to mastering bottom-line results.

Industry Software:

ICP will be focused and will enable you to measure your way to market insight and evaluate effectiveness. We impose this concept by creating a database of activity cost information and thus we create buy-ins for an ROI approach.
  • Self-reported data
  • Behavioral data
  • Promotional data

Collaboration is king:

Operating with a light footprint is likely to become the prevalent approach to sustainability over the next few years. Aspiration is key to any future that enlists the creative entrepreneurial power of business. ICP’s world demands solutions, a toolbox, and dialogue.

ICP Solutions:

Promotional Tool Kits, Points Program, Multi-Merchant Programs, Loyalty Database Hosting, Real-Time Marketing Programs, Brand Positioning, Performance Metrics, Incentive Implementation and Direct Mail Best Practices Interactive Solutions.

Benefits:

  • Acquire and utilize customer intelligence to build retention
  • Centralize and management of large loyalty databases
  • Improve direct response results and ROI
  • Increase customer loyalty, spending or retention through a points program
  • Replace paper gift certificates with electronic gift cards
  • Personalize offers and interact with customers at the point-of-sale
  • Mobile and Web Base solutions that drive spending behavior and results
  • Network system streamlines operations, improves scalability, and improves data integrity
  • Environmental responsible programs and best practices
  • Certified – International organization
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