ICP Fidelity
|
 
|
Fidelity Card
The Fidelity Cards, also known as Revolving Cards are the main instruments used by loyal clients.
The loyalty of a client is one of the most important aspects of all activities related to CRM (Customer Relation Management); in fact, acquiring new clients costs six times more than maintaining the loyalty of old ones.
The use of a Fidelity Card (ICP Cards used by clients who want the benefit of purchasing items in this way in some shops) is a useful tool improving client service and creating a consumer community.
The creation and launch of a Fidelity Card is a complex project that requires the analysis of a numerous number of elements in order to optimize return on investments (ROI) and at the same time gain the loyalty of newly acquired clients.
A further possibility is given by the integration of Fidelity Cards, which are traditional market instruments, with new opportunities provided by developing technologies such as the evolution of mobile communications and new web appliances.
The goal of E-Business Consulting is not only the creation of a personalized fidelity card with exclusive service, but, a tool fit for interchanging with:
The loyalty of a client is one of the most important aspects of all activities related to CRM (Customer Relation Management); in fact, acquiring new clients costs six times more than maintaining the loyalty of old ones.
The use of a Fidelity Card (ICP Cards used by clients who want the benefit of purchasing items in this way in some shops) is a useful tool improving client service and creating a consumer community.
The creation and launch of a Fidelity Card is a complex project that requires the analysis of a numerous number of elements in order to optimize return on investments (ROI) and at the same time gain the loyalty of newly acquired clients.
A further possibility is given by the integration of Fidelity Cards, which are traditional market instruments, with new opportunities provided by developing technologies such as the evolution of mobile communications and new web appliances.
The goal of E-Business Consulting is not only the creation of a personalized fidelity card with exclusive service, but, a tool fit for interchanging with:
1. ICP MOBILE communication platforms
2. Web platforms for creating communities with:
- Target Advertising Offers
- On-line catalogues
- Theme forums
- Refund products, etc
3. CRM applications for business intelligence and data mining activities
In order to give an example of the extraordinary potentials related to the launch of a product like the multimedia fidelity card, try to imagine the director of a supermarket or a superstore which, for several reasons, strike of public transportation, rain, etc., can monitor in real time why wine sales are 10% below his daily real retail budget.
For example, with such a product it would be possible to send right away, a personalized ICP MOBILE SMS offer to all registered cardholders, relative to their age, domicile areas and usual purchasing habits.
Therefore we do not agree that the Fidelity Card is simply a marketing tool.
A multimedia Fidelity Card is an extraordinary tool that provides opportunities not only for marketing and sales, but for customer service with a post-sale integration into a Business Intelligence activity supplied by ICP Consulting.
For example, with such a product it would be possible to send right away, a personalized ICP MOBILE SMS offer to all registered cardholders, relative to their age, domicile areas and usual purchasing habits.
Therefore we do not agree that the Fidelity Card is simply a marketing tool.
A multimedia Fidelity Card is an extraordinary tool that provides opportunities not only for marketing and sales, but for customer service with a post-sale integration into a Business Intelligence activity supplied by ICP Consulting.
