About Us
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Mission Statement:
ICP's mission is to empower, educate and increase our client's awareness regarding the limitless opportunities that are held in the technology of our loyalty card programs and digital currency. ICP provides the most comprehensive and diverse Card Management Programs in the industry today.
Company:
ICP is an International Card Company with offices in Canada, Brazil, Spain, Portugal, Angola and Switzerland which offers innovative turnkey loyalty marketing and card management solutions. At ICP, we pride ourselves in our unparalleled expertise; we are committed to delivering the best in class with the highest integrity.
The basic ICP benefits of using a Loyalty Card Program are to obtain customer information as summarized below:
- Shift - Acquire new customers
- Lift - Increase the spending of existing customers
- Retention - Improve the natural growth rate of customers
- Profit mix - Shift spending to higher margin products
- Behaviour - Acquire both customer and employee behaviour
These loyalty program benefits form the basis for all Card Management Program initiatives.
Growth:
ICP Card Management based economy is not only driven by the increases of the number of members but by program usage as well.
We will scan the horizon for our clients to allow them to better target, cultivate, anticipate and cater to the consumer!
Our experience and proven applications are in the field of interactive customer loyalty. The rise of digital advertising has triggered many of the mutations we are now witnessing. Already, the shift in advertising dollars to data analytics and store-value gift card program has become more important. It is clear that unlike most marketers, ICP Media has moved beyond traditional online or other digital ads to card targeting tools and loyalty business.
Talent counts:
ICP's management and development teams have extensive knowledge of the loyalty, advertising and card industry. We create programming and content across all media platforms. Your Card Management program becomes a media marketers dream with resulting financial rewards.
The ICP international marketing team collaborates with a broad array of resources to deliver the solutions that make sense for its clients on a project-by project basis. Below are some examples of how we have worked with clients in the past - but in many ways, the options are limitless.
- Direct Mail Creative
- Opportunity Analysis
- Competitive Audit
- Product Gap Analysis
- Communications Audit
- Ideation, Brainstorming, Design and Production
ICP is fully committed to Customer Relationship/Lifecycle Management. Without a doubt, it is the most efficient andintelligent way to increase loyalty and maximize customer profitability – industrial commercial consumer or small businesses. We are eager to assist you in building a comprehensive Customer Relationship/Lifecycle Card Management program or enhancing a specific stage, or all stages, of your existing Marketing program.
For more information, please e-mail us as info@innercitypromo.com
For more information, please e-mail us as info@innercitypromo.com
