Why should you consider the ICP Card Program?
Our programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior, which is potentially of benefit to the firm.

In marketing generally and in retailing more specifically, our card program, rewards card, points card, or club card is a plastic card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Our program is a system of the loyalty business model. Our cards typically have a barcode or mag-stripe that can be easily scanned, and some are even chip cards. Small key ringcards (also known as key tags) which are often used for convenience in carrying and ease of access.

A retail establishment or a retail group may issue a loyalty card to a consumer who can then use it as a form of identification when dealing with that retailer. By presenting the card, the purchaser is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff.

The card issuer requests or requires customers seeking the issuance of a loyalty card to provide a usually minimal amount of identifying or demographicdata. Application forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store — one might expect — uses aggregate data internally (and sometimes externally) as part of its marketing research.

Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of checks or other membership privileges (e.g., access to a club lounge in airports, using a frequent flyer card).

Why reward your Customers?
- Make them more loyal
- Save money by reducing your print budget and helping the environment at the same time
- Encourage word of mouth referrals
- Drive their spending behaviors
- Win back lost, lazy or upset customers
- Promote business on slow days
- Gain a competitive edge

Whether you are trying to retain your customers, motivate them to increase their purchase activity, or trying to establish loyal relationships, the basic principles of loyalty programs and gift cards can help. And now, with the introduction of our Card Manager program, which combines both the Gift Card program and the Loyalty program in to one convenient program, even the smallest businesses can employ this very same strategy without the concerns or overhead involved with those expensive, and often unattainable Point-Of Sale Systems and their third party resellers.

Program “Facts and FAQS”
FACT: Consumers prefer plastic cards over paper gift certificate.
FACT: Plastic gift cards, electronic gift cards, and more importantly, multi functional cards will let you participate on a direct level with your customers.
FACT: You can eliminate cash back. One of the most obvious benefits of the card program is never return cash to the customer on merchandise returns.
FACT: Consumers are more inclined to pay full retail price for merchandise when paying with gift cards. The “gift” aspect loosens consumers perspectives on card cash value.
FACT: The majority of shoppers agree that gift cards are a cool gift, because recipients can choose what they most want, indicating that gift cards are a desirable gift to give and receive.
FACT: Not having to give cash back results in reduced theft. Additionally, paper gift certificates are prone to theft and fraud.

Q: Are there any setup or activation fees?
A: The ICP Card Manager is a pure web based software product. There are no setup fees, activation fees or transaction fees.
Q: How quickly can I get started?
A: We typically ship your customized plastic cards and card program within 4 to 6 weeks after all artwork is approved. Your account will be activated during this time as well and directions are also supplied instructing you how to download and register all your sequential card numbers.
Q: What is the transaction per month allotment about?
A: All our card users enjoy an unlimited transaction allotment, without any activation fees or monthly charges.
Q: Am I limited in gift card quantity or selection?
A: We have a minimum production of 5000 cards. Due to the freedom you have of changing the functionality of your program and card function our customers order as many cards as they need for mailings as well as in store promotions. We offer our customized cards at very competitive prices for your convenience including all art design included. Choose to discuss your card ideas with our creative team or simply send us your own artwork. It’s that simple.
Q: I only want Gift Card Processing. Do I have to enroll in the loyalty Program too?
A: ICP Card Manager features are all included with every instillation. Either of our services can be turned on or off if not wanted. As part of your ICP Card Manager application, you may still have the ability to capitalize on the great marketing programs and loyalty features during licensing period of your agreement. Due to not having any monthly fees attached to our customers all at some point use different assets of our program through out the year.
Q: I am interested in the Card Manager program. Do I need to purchase the plastic cards?
A: Our cards are uniquely embossed and barcode match works hand in hand with the Card Manager program. However we do treat each of our customers needs on a one to one, each of our customers do have unique needs that allows us to deliver customized programs of which some programs work with different styles of cards. But ultimately the plastic card works hand in hand with our unique program.

Don’t delay. Why not get started today? With your own ICP Card Manager!